Learn to Harness the Power of Brand Storytelling
In this 8-week coaching program, you'll learn my tried-and-true roadmap for crafting and sharing your story so you can build a recognizable brand and promote it effectively to grow your business.
Claim Your Story, Build Your Brand
Have you ever been sitting across from someone you've never met, only for them to pull out the dreaded question, “So what do you do?”
If you're like most people, you probably share that you're a business owner or maybe give a few examples of the products or services you offer, only for the conversation to change and your true value to be left unspoken at best, and misunderstood at worst.
If you're nodding yes, don't worry. There's a better way.
In this 8-week online coaching program, you're going to learn how to harness the power of brand storytelling so you can finally change the conversation, in-person and online.
Never Be Caught Off Guard Again.
Honesty Time: Can You Relate?
Honesty Time: Can You Relate?
You are 100% convinced that sharing your own story is the toughest of all, so you've just stopped trying.
You feel drowned out by the online noise and so afraid of sounding sales-y that you struggle to create or post content. And when you do, there's zero strategy.
Whenever you sit down at your computer to write something for your business, you end up just starting at a blank screen.
I remember standing at friend's barbecue when someone I had never met came over and asked what I did. I was still nervous talking about my new business so I said I worked from home, writing. She then turned to my husband, who was standing next to me, and said, "So, you're the one with the real job?"
My mouth fell open and I may have blushed with anger ... but I had to admit that I had completely undersold my expertise and the value I was offering my clients.
At that moment, I promised myself I would never undersell my work again and that I would spend my days making sure others, especially women business owners, didn't either.
This program is here to make sure you never walk away from a conversation (or your computer) feeling like you failed to communicate your value. Because the world needs your vision and your voice, and it's time to start sharing them.
An 8-week coaching program to help you harness the power of brand storytelling.
In this foundational module, you're going to identify what truly sets your business apart and the key messaging components that you can use in any communication. Plus, you'll learn:
Now that you've developed a solid foundation, it's time to start communicating your brand message through compelling stories. In this module, you'll learn:
If you have a business, then you’re offering something of value to your audience. The problem is, they don't know it ... yet. In this module, you'll learn how to communicate the value of what you do through a strategic story. You'll also learn:
Every business has a story about how it all started, but not many people know how to tell it in the right way. In this module you'll learn how to take the details and wrap them up in a compelling, audience-focused Founder Story. Plus, you'll learn:
LET'S BREAK it DOWN
If you're already serving customers, then they have a story to share, too. And your audience wants to hear it. So, in this module, you'll learn:
Complete clarity about the purpose and vision for your business.
What would it be worth?
Your very own brand message guide that serves as your communication roadmap.
The confidence to share your authentic story.
No more imposter syndrome or feeling stuck without a plan.
Genuine excitement to show and serve your people, because that's really what this is all about.
When you invest in yourself and sign up, you'll get instant access to the Program Guide and all of the bonuses.
With each module, you'll get access to new materials and resources, as well as videos and fun workbooks.
The best part? You'll receive 1:1 support along the way. Because you shouldn't have to do this alone.
"When I was working through telling the story of our brand, I watched as Sarah gave words to what was trapped in my brain. She has a true gift."
"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"
Let's get started.
This program has made such a difference in terms of my confidence in talking about my business. I’ve already booked three new clients this month … on the spot. I feel like I’m really starting to uncover my story and it’s exciting!
"Put another highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."
"And another one-liner highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."
I've spent the last decade studying and practicing the art of storytelling, first as a journalist, then as a writing tutor and professor, and later as content creator for small businesses and nonprofits.
Now, I'm a messaging strategist and professionally trained leadership coach on a mission to help people claim, craft, and share their stories.
Because I believe the world benefits when more of us speak up and lead. And I'd love to help you do just that.
More About Me...
If there's been a single constant in my life, it's been my love of storytelling, which is why I was first drawn to writing and how I ended up being a journalist, writing stories about individuals and businesses for a newspaper. But after writing and editing professionally for five years, I felt drawn to a different way of communicating and decided to pick up a camera, which became my first venture into entrepreneurship.
Yet, there I was, running a photography business, but spending most of my days writing all of the blog posts, emails, and social posts that I needed to actually market and grow my business. I kept hearing from other small business owners how much they hated this part of being a business owner (and by that, I mean the whole marketing thing), but I realized that what they were really missing was the story they wanted to be telling.
Together, I'll work alongside you to help you clarify and claim the story you actually want to be sharing so you market your business the right way.
I'll bring my professional coach training and years of experience working with businesses and nonprofits of all sizes to develop their brand messaging and the stories they should be telling.
Based on my experience working with a variety of businesses, from solopreneurs to global nonprofits, I've developed this tried-and-tested 5-step process that I'm so excited to share with you during this program.
Because I believe the world really does need your vision and your voice, and this program is going to help you step into that power.
And that's exactly why this program was created:
This program was created with creative entrepreneurs in mind, though it's a great fit for anyone selling products or services online.
Frequently Asked Questions
The program will open again for registration in January and run February 7 - March 31.
You should be willing to devote at least 5 hours per week to working through each module, plus an hour for coaching during those specified weeks.
Yes! You will have four 1:1 coaching with me where I'll look at the work you've completed and offer specific feedback to help you improve. No getting stuck and having to figure it out alone!
You get unlimited access to Voxer (a free messaging app) throughout the duration of the program so I can answer your questions in real time!
You have lifetime access to the course materials so you can return to them when needed.
If you aren't happy within the first 10 days of the program or before your first coaching session, whichever comes first, you can submit your request, along with your completed materials, for a full refund.
Book a free consultation! I want to make sure all of your questions are answered and help you make sure this program is really for you. Because I truly want you to succeed.
"Storytelling is the most powerful way to put ideas into the world.”
— ROBERT MCKEE
I want you to feel 100% confident that this program is the right fit for you. That's why I'm offering you a FREE consultation before doors open again in January. Schedule your chat below!
Book your free consultation now!