Learn to Harness the Power of Brand Storytelling 

In this 8-week coaching program, you'll learn my tried-and-true roadmap for crafting and sharing your story so you can build a recognizable brand and promote it effectively to grow your business.


Claim Your Story, Build Your Brand

Have you ever been sitting across from someone you've never met, only for them to pull out the dreaded question, “So what do you do?”

If you're like most people, you probably share that you're a business owner or maybe give a few examples of the products or services you offer, only for the conversation to change and your true value to be left unspoken at best, and misunderstood at worst.

If you're nodding yes, don't worry. There's a better way.

In this 8-week online coaching program, you're going to learn how to harness the power of brand storytelling so you can finally change the conversation, in-person and online.

Never Be Caught Off Guard Again.

- Sabrina, fair-trade shop owner

"Getting clear on my brand story is the  #1 thing I've done for my business."

I remember standing at friend's barbecue when someone I had never met came over and asked what I did. I was still nervous talking about my new business so I said I worked from home, writing. She then turned to my husband, who was standing next to me, and said, "So, you're the one with the real job?"

My mouth fell open and I may have blushed with anger ... but I had to admit that I had completely undersold my expertise and the value I was offering my clients.

At that moment, I promised myself I would never undersell my work again and that I would spend my days making sure others, especially women business owners, didn't either.

This program is here to make sure you never walk away from a conversation (or your computer) feeling like you failed to communicate your value. Because the world needs your vision and your voice, and it's time to start sharing them.

But you don't have to make the same mistake I did.

I get it, because I've been there.

An 8-week coaching program to help you harness the power of brand storytelling. 


Claim Your Story, Build Your Brand

In this foundational module, you're going to identify what truly sets your business apart and the key messaging components that you can use in any communication. Plus, you'll learn:

Now that you've developed a solid foundation, it's time to start communicating your brand message through compelling stories. In this module, you'll learn:

Here's What You'll Learn

The Brand Message Framework

Storytelling 101

module 1

module 2

If you have a business, then you’re offering something of value to your audience. The problem is, they don't know it ... yet. In this module, you'll learn how to communicate the value of what you do through a strategic story. You'll also learn:

The Value Story: Sharing What You Do and Why it Matters

module 4

Every business has a story about how it all started, but not many people know how to tell it in the right way. In this module you'll learn how to take the details and wrap them up in a compelling, audience-focused Founder Story. Plus, you'll learn: 

The Founder Story: Sharing Your Why

module 3


how to communicate what you do in a single, head-turning statement

how to create an ideal customer avatar (that you can actually use)

How to craft a compelling vision to guide all of your business decisions.

how to identify your values and why they matter in business

the reason you need to be crystal clear on your purpose, and how to do it. 

how to identify the essential actions you need to be taking in business

the single storytelling structure you can always count on

the simple checklist you can use to make sure your stories are compelling

the four main components every story needs

how to never run out of stories to share

why Storytelling is key to marketing your business

how to make your audience a part of a story that's really about you

where and when to share your founder story

how to transform your founder story into a compelling about page on your website

how to get clear on the value you offer

the dos and don'ts of sharing your value story

how to translate your value story into website copy that your audience can't help but read

The Customer Story: Sharing Testimonials the Right Way

module 5

why this is story one of the most powerful stories you tell

My go-to questions when asking for testimonials

how and where to use your customer stories on your website 

If you're already serving customers, then they have a story to share, too. And your audience wants to hear it. So, in this module, you'll learn:  

Complete clarity about the purpose and vision for your business.

What would it be worth?

Your very own brand message guide that serves as your communication roadmap.



if you could walk away with:

The confidence to share your authentic story.


No more imposter syndrome or feeling stuck without a plan.


Genuine excitement to show and serve your people, because that's really what this is all about.


How The Program Works

When you invest in yourself and sign up, you'll get instant access to the Program Guide and all of the bonuses. 

commit to sharing your story

With each module, you'll get access to new materials and resources, as well as videos and fun workbooks.

work through the modules each week

The best part? You'll receive 1:1 support along the way. Because you shouldn't have to do this alone.

receive 1:1 coaching and feedback

"When I was working through telling the story of our brand, I watched as Sarah gave words to what was trapped in my brain. She has a true gift."


didn't do it alone:

"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"


Made six figures:


real results

It's time to share your story with confidence and clarity. 

Let's get started.

This program has made such a difference in terms of my confidence in talking about my business. I’ve already booked three new clients this month … on the spot.  I feel like I’m really starting to uncover my story and it’s exciting!

— lindsay, Newborn photographer

"My hard work is finally paying off."

"Put another highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."


"This program was the best investment—ever!"

"And another one-liner highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."

and another NAME GOES HERE

"This program has gotten me my dream clients!"

I'm Sarah.

I've spent the last decade studying and practicing the art of storytelling, first as a journalist, then as a writing tutor and professor, and later as content creator for small businesses and nonprofits.

Now, I'm a messaging strategist and professionally trained leadership coach on a mission to help people claim, craft, and share their stories.

Because I believe the world benefits when more of us speak up and lead. And I'd love to help you do just that.

hey there!

More About Me...

If there's been a single constant in my life, it's been my love of storytelling, which is why I was first drawn to writing and how I ended up being a journalist, writing stories about individuals and businesses for a newspaper. But after writing and editing professionally for five years, I felt drawn to a different way of communicating and decided to pick up a camera, which became my first venture into entrepreneurship.

Yet, there I was, running a photography business, but spending most of my days writing all of the blog posts, emails, and social posts that I needed to actually market and grow my business. I kept hearing from other small business owners how much they hated this part of being a business owner (and by that, I mean the whole marketing thing), but I realized that what they were really missing was the story they wanted to be telling. 

my story

Together, I'll work alongside you to help you clarify and claim the story you actually want to be sharing so you market your business the right way.

I'll bring my professional coach training and years of experience working with businesses and nonprofits of all sizes to develop their brand messaging and the stories they should be telling.

Based on my experience working with a variety of businesses, from solopreneurs to global nonprofits, I've developed this tried-and-tested 5-step process that I'm so excited to share with you during this program.

Because I believe the world really does need your vision and your voice, and this program is going to help you step into that power.

And that's exactly why this program was created:

Who's a good fit for the Claim Your Story, Build Your Brand program?

This program was created with creative entrepreneurs in mind, though it's a great fit for anyone selling products or services online.

Frequently Asked Questions

What are the dates for the program?

The program will open again for registration in January and run February 7 - March 31.

What the time commitment?

You should be willing to devote at least 5 hours per week to working through each module, plus an hour for coaching during those specified weeks.

Will I get direct feedback from you?

Yes! You will have four 1:1 coaching with me where I'll look at the work you've completed and offer specific feedback to help you improve. No getting stuck and having to figure it out alone!

What if I have questions during the program?

You get unlimited access to Voxer (a free messaging app) throughout the duration of the program so I can answer your questions in real time!

How long will I have access to the course?

You have lifetime access to the course materials so you can return to them when needed.

What's your refund policy?

If you aren't happy within the first 10 days of the program or before your first coaching session, whichever comes first, you can submit your request, along with your completed materials, for a full refund.

What if I'm still not sure?

Book a free consultation! I want to make sure all of your questions are answered and help you make sure this program is really for you. Because I truly want you to succeed.

Is This Right For You?

you want to grow an online business but you're drowning in all the noise.

you know you have something to offer but struggle to share it.

You want to build a brand that's unique to you.

you're driven by a desire to serve others.


"Storytelling is the most powerful way to put ideas into the world.”


And the best part? You don't have to do it alone. Join now and get 1:1 support as you work through clarifying, claiming, and sharing your story. Because the world really does need your vision and your voice. 

Let's Share Your Story!


let's chat!

I want you to feel 100% confident that this program is the right fit for you. That's why I'm offering you a FREE consultation before doors open again in January. Schedule your chat below!

Book your free consultation now!